Power over category cable (pocc) describes any of several regulated systems which pass electrical power along with data on a single cat5/6 cable. Unlike USB standard, the benefit of Pocc is the transmission of data and power over a long distance. The Pocc feature is standard with many AV devices currently, however there are still many perfectly working devices that are not utilizing Pocc. Atlona, a leading provider of innovative connectivity solutions is introducing and now shipping the AT-PS-POCC mid-span power supply. Designed to power PoCc-compatible HDBaseT transmitters and/or receivers without requiring the related Atlona power source device, the AT-PS-PoCc allows power to a compatible transmitter, receiver, or both using the same category cable as the HDBaseT signal. To ensure the delivery of the highest quality signals to transmitters and receivers, the AT-PS-PoCc fully supports pass-through of resolutions up to 4K x 2K or 1920 x 1200 as well as full 3D pass-through. Supporting power over category cable-powered transmitters or receivers as well as non-PoCc power source equipment, the device also supports lossy and lossless multi-channel audio formats including Dolby TrueHD and DTS-HD Master Audio. The AT-PS-PoCc is a 24V DC bi-directional power supply ideal for any AV environment in which neither the transmitters nor receivers can receive power from a powered transmitter or switch. Connection is easy for the AT-PS-PoCc. Simply install the AT-PS-PoCc mid run between two Atlona products and they will receive the power they need. In a typical example installation, the AT-PS-POCC could connect Atlona’s AT-HDVS-TX-WP transmitters/switchers with RSNET, IR, and PRO3 receivers or HDBaseT displays (such as those from Epson or Panasonic). The AT-PS-PoCc supports distances of up to 330 feet and as mentioned, resolutions up to 4Kx2K or 1920×1200. Our local AVProSupply representative is standing by can can be reached at 888-902-3309 for more info on the new Atlona AT-PS-PoCc mid span power supply unit.